While competitors claim to be ROI driven, they report the unwillingness to use sales data to gauge effectiveness of their campaigns.
We ask for the challenge and welcome the opportunity.1
Ethics In Marketing
Objective methodologies, accuracy in fact based data analytics and unbiased recommendations
uncover innovative opportunities and reveal relevant information in message and media communications that in turn, trigger
powerful consumer response.
Without the application of this model, great ideas never evolve, distinctive views go unchallenged and winning
strategies become distorted. In the end, companies lose out on their true earning potential.
1While competitors claim to be ROI driven, they report the unwillingness to use sales data in order to gauge communication effectiveness. Return On Engagement, Return On Involvement and Return On Attentiveness do not link objective accountability to clients sales.
Media Daily News, Agencies, Cable Net Form Task Force, Conduct Research To Define Meaning Of ROI. March 29, 2005.
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