Oceanefficacy™ empirically investigates the social, functional
and emotional dimensions responsible for consumer purchase intent and usage experien
ce to determine the best attributes
required to effectively signal product differentiation and superiority.
Product relevance
Consumer attitude toward product/category
Consumer expectation of product/category
Rational and emotional factors that motivate purchase decision
Measurement of how closely current message matches those reasons
Recommendations toward potential message and media enhancement
and more
