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Oceanimpact™: Evaluates when a consumer is in the market to need or use your product. This can be affected by lifestyle, circumstance or behavior. We identify when these times occur so we can develop a communication strategy that will get messaging in front of the consumer during those critical “moments.” |
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Oceanstratalytics™: We use experienced statisticians and modelers to determine the optimal marketing mix. |
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Ocean M.A.P.S.™(Market Advantage Prioritization System): Ocean M.A.P.S.™ enables us to take a business-based approach to targeting your media geographically. For clients whose businesses have local or regional skews, Ocean M.A.P.S.™ allows analysis of sales and competitive data to evaluate the optimal markets to receive advertising support. |
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Ocean T.I.D.E.™(Target Insight Destination Engineering): This proprietary tool evaluates consumers to determine when they are in the right mindset to purchase a product. Ocean Bridge Group's Ocean T.I.D.E™ tool goes beyond basic demographics to provide a 3D view of the target, including leisure activities, attitudes, emotional connections that exist between the consumer and the brand, passionate media connections, shopping preferences, purchasing habits and frequency, etc. |
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Ocean C.A.T.™: Clutter (C), Attentiveness (A) and Targetability (T) are factors that affect advertising recall. Ocean C.A.T.™ proprietary tool lets us identify the best media environment and value for your brand and buy accordingly. |
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Awareness
Impact
Likes & dislikes
Purchase intent
Media usage, specific and net and more
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Oceanefficacy™: Empirically investigates the social, functional and emotional dimensions responsible for consumer purchase intent and usage experience to determine the best attributes required to effectively signal product differentiation and superiority. |
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Product relevance
Consumer attitude toward product/category
Consumer expectation of product/category
Rational and emotional factors that motivate purchase decision
Measurement of how closely current message matches those reasons
Recommendations toward potential message and media enhancement and more
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Oceansmarts™: a complete brand analysis and market potential study that identifies your brand's current position within the market and its potential based on message enhancement, purchase dynamics and increased distribution. |
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Awareness and purchase level to determine current purchase probability
Benchmark versus Competition brands
Concept test of your brand's current offering
Retail market review
Distribution, productivity and pricing
Brand potential based on changes in awareness, purchase dynamics and distribution
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